# How will we succeed?

Mindset has 2 core strategic anchors. These can change and evolve over time. We will review them every quarter. 

**Mindset will be the 'Ikea' of AI agents:** 

* This means building a modular product, 
* This means keeping everything beautifully simple
* This means our customers can decide to quickly configure things or customise to their hearts content 
* This means we are really easy to buy from, offering ready built examples and plenty of inspiration on what can be created (just like Ikea)

**We play where we can win:** 

* This means every project internally & every client project has known success metrics 
* This means we only work with people who share our values (no a\*\*holes) 
* This means we are for the many and not for the few  
* This means we will only operate in markets that we can experience triple digit growth and be the best in the world.