Mindset Strategy

For an in-depth breakdown of our GTM and (LOTS) of FAQ's - please visit this document.

Current Focus & Strategy

Mindset provides an AI Agent Platform that lets you create AI agents for any use case you customers want. All with natural language. All inside your own platform. We provide the platform to build custom agents, plus the building blocks for improving agents (tools, integrations & APIs)

Specifically;

• We are focused on providing an Embeddable Agent PaaS (Agent Platform-as-a-service) to enable B2B SaaS companies in the E-learning, L&D & HR industry to ship and maintain agents easier and faster.

• This means we help software companies embed AI agents into their products, fully branded as their own

• Soon, this will mean all of the admin config that lets them & their customers create agents that feel like native product features for their application.

As we execute on our strategy, we use our financial targets as guide rails, use MOS (our internal operating system) for building a business for the long-term and strategic principles to guide our actions.

The unique value Mindset must provide:

• Embed & ingest in hours, not months.

• Build a new technology that enables natural-language programming for both developers and domain experts to create AI agents at scale

• Enable companies to freely build and be creative using Mindset

• Provide beautiful Gen-AI UI components (chat, agent builder admin portal, performance testing, BI) for faster time to value.

• Soon, embed a white-labeled agent builder portal into their product, so their customers can create agents or APIs for more customisation

• Soon, provide templates and a marketplace where anyone can build and share agents, accelerating innovation for all.

Guiding Strategic Principles

Our guiding principles are the layer above MOS and our values. They specify our strategic approach, acting like a signpost, marking the direction forward without defining the specific details. These details must be worked out by the team.

• Focus, with freedom to test: We must concentrate our resources on areas we can be the best in the world. The world is noisy, big and competitive. Any new ideas can be freely tested, but we will welcome a 'no' to any non-ideal opportunities.

• Distribution: We must find a way grow without always hiring more sales & marketing heads. This is the only route to successful scaling.

• Adoption, Retention & Revenue, Quickly: Making it fast and easy for customers to launch, achieve their goals & fix any broken links in this chain immediately.

• Competitive Advantage: Fear, uncertainty and doubt is the dominant emotion with new technology. We will by focusing on:

  • Brand: Ensure our brand is well-known, loved and trusted. This means caring about every touch point.

  • Proof of Value: Showcase proven value we have created at every stage of the prospect & customer lifecycle. Make them feel safe, confident and excited.

  • Continuous Innovation: Outpace competitors by releasing truly innovative features, more frequently.

• Developer-Friendly: We design our roadmap, platform and documentation to be open, extensible, and flexible for creative developers.

• Experience & New Thinking: Every user interface and experience in the world must be re-thought. We must create space to design experiences which test new ideas.

• No Bottlenecks Culture: We eliminate any bottlenecks. Bottlenecks kill companies.

• Eat Our Own Dog Food: Adopting AI to help with sales, marketing, product, design, development, operations, when combined MOS will help us produce 10x more.