Product Marketing Team

Mandate:

• Product Marketing at Mindset is responsible for bridging product and go-to-market, ensuring that what we build is well-positioned, clearly communicated, and ready to scale in the hands of customers.

We do this by:

1. Driving high-impact product launches: We lead cross-functional product launches end-to-end, crafting positioning, messaging, and GTM plans that resonate with users, excite customers, and arm sales with what they need to win.

2. Own sales enablement: We equip our sales and customer-facing teams with the assets, narratives, and competitive insights they need to confidently communicate our value and close deals faster.

3. Champion developer experience: We support the developer experience and the developer relations team. From documentation to SDK launches to API narratives, we make it easy for technical users to get started and stay engaged.

4. Translate the product into a story: We turn product features into compelling stories and clear value propositions. Whether it’s for the website, a pitch deck, or a blog post, we help prospects and users understand why it matters.

Cadence:

• Internal Podcasts before every product launch - Weekly

• Product Updates with CS and Product Lead every week on Tuesdays

• Product MOS every Thursday

• Launch Updates every second Monday to stay on top of new releases

Leader: Rhea Arora - Technical Product Marketing Manager

Members:

• Jack Houghton - Chief Product Officer

Contributors:

• Niamh Mulhall (VP of Operations)

• Roxann Federici (Product Owner & Leader of Data and Integrations Team)

• Christine Davies (Chief Experience Officer & Leader of Design Team)

• Tarun Sogani - As leader of the Release Management team

• Dexter Hutchings - Marketing Manager

• Binjo Adeniran - Technical Product Marketing Manager