Mindset Operating System (MOS)
  • MOS Handbook
    • Values
    • Teams
    • Roles
    • General Meeting Etiquette
    • Cadence
  • Vision, Mission and Strategy
    • Mindsets Mission & Purpose
    • Mindset Vision
    • Mindset Strategy
    • Strategic Flywheels
  • Recruitment
  • Teams
    • Core Team
    • Operations Team
    • Sales & Marketing Team
    • Marketing Team
    • Design Team
    • Customer Success Team
    • Product Team
      • Release Management Team
    • Data & Integrations Team
    • AI Team
    • Delivery Team
      • QA Team
      • FE team
      • BE Team
      • Integrations Team
      • DevOps Team
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  1. Teams

Sales & Marketing Team

Mandate: The Sales & Marketing team is responsible for driving revenue growth by generating demand, converting pipelines, and ensuring a seamless buying experience for our customers, and partners.

  • Developing and executing sales and marketing strategies aligned with company OKRs.

  • Removing friction in the buying process to accelerate deal velocity.

  • Building and maintaining a predictable, scalable revenue engine.

  • Strengthening market positioning through brand, messaging, and social proof.

  • Optimising the full customer acquisition journey from awareness to closed-won.

Cadence:

  • Weekly Sales & Marketing team meetings focused on pipeline growth, conversion rates, and overall sales and marketing metrics.

  • MOS IDS meeting every other Thursday to resolve cross-functional issues.

OKRs:

Sales:

Marketing:

Leader: Chris Whitehead (VP of Sales)

Members:

  • Chris Whitehead – Sales & Marketing Team leader

  • Dexter Hutchings – Leader of Marketing Team

  • Harry Pond - Individual Contributor

  • Anna Kocsis - Demand Generation Lead

Contributors:

  • Support from Core Team and cross-functional leaders as needed

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Last updated 1 month ago