Strategic Flywheels

Flywheels

Flywheels create powerful chain and link systems that makes the whole stronger. Mindsets has 3 core flywheels it has built or is building.

Company Flywheel.

Each team (circle) has a customer. Each customer requires specific 'outputs' from the previous team. The Theorem of Constraints explains that any interconnected process operates at the speed of the slowest part. We work hard to identify such bottlenecks in the organisation. Usually they are people who, although often well meaning, slow the flow of work. We are allergic to such bottlenecks.

Brand Promise

Mindset is focused on helping customers be successful - generating recurring revenue, retention and helping customers showcase their value to their customers. Each link in this chain drives our ability to win new customers (proof of value), retain them and make them more successful.

Embed Flywheel

Our product is an embeddable agent PaaS. This makes us a completely horizontal product, with customers wanting to test many use-cases. Therefore, the bottleneck for customers achieving value with the use-cases they want to build is Mindset.

(A) Our ability to provide the right tools/ features/ integrations (box of lego bricks) plus package them up to make it easy to adopt (star wars lego brick pack) and....

(B) Our ability to enable their product and developer teams to understand how to take advantage of tools, APIs, features and...

(C) Our ability to find ways to scale the amount of features/ tools/ integrations/ workflows we provide, via an ecosystem way of thinking

1. Easy Embed & Customise: B2B SaaS companies quickly embed branded AI agents + UI components with minimal effort. Customers immediately realize value, adopt solutions, and begin exploring more agent use-cases

2. Building Trust Through ROI & Fast Adoption: Demonstrating measurable ROI for our customers (brand promise), which also leads to confidence and excitement amongst their customers

3. Customers Customer Agent Creation (To be launched): Customers not only use agents but actively build, customise, and share workflows within their teams and beyond. All inside our customers platform.

4. Expanding Adoption & Use: More agents being created and adopted, leads to a rapid expansion of usage and value.

4.5. Marketplace & Developer Friendly APIs (To be launched): All agents and workflows can be published to a marketplace for others to access. This Marketplace can be accessed from inside Mindsets customers platform. Mindset enables developers to build their own UI, tools, workflows etc for further creativity.

1. Growing Revenue Streams: Increased adoption drives subscription growth for Mindsets customers and Mindset.

2. More Features: Mindsets open and flexible platform, rich APIs, marketplace, continued revenue growth, leads to more features and APIs for Mindset customers.

Part of flywheel	Key Performance Indicator (KPI)	Department
Brand Promise	Adoption, Revenue & Engagement	CS & Product Team
More Customers	MQLs, SQLs and Closed-Won customers	Sales and Marketing
Speed to embed & ingest	Time from first onboarding call to ingest data & embed agents	Product Team
Success for Mindset customers & making their customers confident	Time to value	Customer Success
Mindsets customers customers build agents	TBD	Product Team
Agents, tools & workflows published to marketplace	TBD	Product Team